Framework library
Thinking Made
practical.
Frameworks give people a shared way to see the situation, ask better questions and turn insight into action. They are selected for the context — never applied as a template.
Core frameworks
Tools Used in the Work.
business consulting
Strategic Annual Planning
From North Star to executional excellence, in one connected annual plan.
What It Is For
A nine-stage annual planning framework that moves from long-term direction to yearly objectives, analysis, strategy, growth hypotheses, gaps, actions and delivery.
Annual plans fail when direction, insight and execution live in separate documents. This connects them into one sequence the organisation can work to.
Key Areas of Focus
- North Star — long-term guiding direction: purpose, ambition and three-to-five year quantifiable targets
- Annual objective setting — converting the North Star into measurable yearly KPIs
- 5C analysis — consumer, category, competition, customer, channel
- Data to insights — turning raw data into meaningful human or business insight
- Strategy development — articulating how the brand will win
- Growth hypothesis & goals — an 'If → Then → So What' model defining expected business impact
- Gap analysis — ambition versus reality, identifying capability, performance or resource gaps
- Actions — translating strategy into clear actions, tasks, owners, KPIs and timelines
- Executional excellence — roles, routines, rules and real-time data that ensure flawless delivery
Outcomes
- A yearly plan traceable back to the North Star
- Insight-led strategy rather than activity lists
- Clear owners, KPIs and delivery routines
The Visual Framework
North Star
Annual objective setting
5C analysis
Data to insights
Strategy development
Growth hypothesis & goals
Gap analysis
Actions
Executional excellence
business consulting
Brand Grow™
A framework for companies that want to create their own brands.
What It Is For
A five-module brand architecture development framework that moves from opportunity to brand definition.
It gives organisations a structured way to connect commercial opportunity, consumer understanding and brand identity.
Key Areas of Focus
- Begins with a diagnostic
- Moves through five connected modules
- Can include a workshop, system build and first brand key
Outcomes
- A clear brand foundation
- Shared language for brand decisions
- A system the organisation can continue to use
The Visual Framework
Opportunity identification
Opportunity sizing
Consumer insight generation
Brand concept development & testing
Brand playbook development
business consulting
Innovation Growth System™
A configurable innovation funnel from scan to scale.
What It Is For
A system for shaping and governing innovation, configured for FMCG, retail and fashion, or technology contexts.
It creates visible stages and decision points between an initial opportunity and investment at scale.
Key Areas of Focus
- Configured to the industry and organisation
- Built through workshops and a system-design phase
- Applied through a first project rollout
Outcomes
- A shared innovation process
- Clearer investment gates
- A repeatable route from opportunity to scale
The Visual Framework
Scan
Generate
Concept
Prototype
Pilot
GTM / RTM / Deploy
Scale
Process → Evidence → KPI → Decision → Investment
business consulting
Price Pack Architecture
What to sell, for whom, when, where and at what price.
What It Is For
A structured approach to portfolio and pricing choices across product, consumer, occasion, channel and price.
These decisions work best as a connected system rather than as separate pricing or packaging exercises.
Key Areas of Focus
- Combines workshop and system build
- Uses the organisation's market and portfolio evidence
- Can be applied through a first project rollout
Outcomes
- Sharper portfolio roles
- More deliberate price and pack choices
- A clearer path to profitable growth
The Visual Framework
coaching
D.I.S.E.R.
Define the Objective. Input Mapping. Structure the Analysis. Execution Architecture. Render the Output.
What It Is For
A five-step problem-solving framework for designing and delivering a plan: define the objective, map the inputs, structure the analysis, design the execution architecture and render the output.
It creates discipline around understanding the situation before moving into strategy and execution.
Key Areas of Focus
- Define the objective
- Map inputs and structure the analysis
- Build the execution architecture and render the output
Outcomes
- A clearly defined challenge
- A considered route forward
- A plan connected to action
The Visual Framework
Define the objective
Input mapping
Structure the analysis
Execution architecture
Render the output
coaching
Leadership Quadrant Canvas
A reflective canvas for seeing how leadership is currently showing up.
What It Is For
A shareable leadership tool used to explore patterns, strengths and development areas across connected dimensions.
Reflection becomes more useful when it is grounded in a visible structure and connected to real leadership situations.
Key Areas of Focus
- Completed as a reflective exercise
- Explored through a facilitated conversation
- Revisited as leadership practice develops
Outcomes
- Greater self-awareness
- Clear development priorities
- A shared language for leadership growth
The Visual Framework
capability building
The Leadership Curve
A way to understand leadership growth across different phases.
What It Is For
A developmental model used in The Rise Curve workshop alongside the Leadership Quadrant Canvas.
The skills and awareness needed in early leadership are not identical to those required as scope and responsibility grow.
Key Areas of Focus
- Introduced through The Rise Curve
- Connected to the participant's own leadership experience
- Used to identify the next area of growth
Outcomes
- A clearer view of leadership development
- Language for changing responsibilities
- Practical next steps
The Visual Framework
coaching and capability building
The Agency Code
A diagnostic and coaching framework to identify and strengthen self-agency.
What It Is For
A practical framework used in coaching and capability building to explore personal agency, choice, responsibility and self-direction at work.
Growth depends partly on recognising where choice, responsibility and boundaries sit. Making a different choice begins with seeing where agency currently sits.
Key Areas of Focus
- Applied to real work situations
- Used in individual reflection or facilitated learning
- Connected to choices and follow-through
- Selected only when it serves the work
Outcomes
- Greater self-trust
- Clearer boundaries
- More intentional action
- Awareness of choice
- More deliberate movement
The Visual Framework
Frame ownership
Self-definition
Clarifying ambiguity
Discomfort tolerance
Reciprocal agency
Internal trust
coaching
S.V.I.T.
Skills. Values. Insecurities. Teachables.
What It Is For
A personal audit that distinguishes skill-based capabilities and gaps from the values and insecurities shaping how a person shows up.
Soul Grow draws on named tools according to the real situation rather than forcing every client through the same sequence.
Key Areas of Focus
- Selected when relevant to the engagement
- Facilitated one-to-one
- Applied to real decisions and responsibilities
Outcomes
- More focused reflection
- A practical way into the challenge
- Action connected to awareness
The Visual Framework
coaching and capability building
The Leadership Competency Map
Six competencies, and whether each person is ready for the role they are in — or being pushed toward.
What It Is For
A leadership diagnostic model administered across stakeholders to identify potential and gaps in six connected competencies. The map is operationalised through Soul Grow 360, the digital assessment environment that gathers those perspectives and returns each leader's readiness and development picture.
A 360° perspective makes readiness, development priorities and possible blockers more visible than self-assessment alone.
Key Areas of Focus
- A five-scale questionnaire completed by self, line manager, direct reports and at least one peer
- Reviewed against the participant's next career progression
- Considered alongside perspectives on blockers for growth
Outcomes
- A grounded view of role readiness
- Visible strengths and development gaps
- A more focused leadership development path
The Visual Framework
Delegation
Communication & EI
Accountability & Ownership
Relationship-building
Commercial & Growth Orientation
Decision-making under ambiguity
coaching
GROK Model & Emotions Wheel
Tools for bringing greater precision to emotional awareness.
What It Is For
A paired part of the coaching toolkit used to explore emotions and what they may be signalling.
Clearer emotional language can support clearer reflection, communication and choice.
Key Areas of Focus
- Used reflectively in one-to-one work
- Connected to a real situation
- Applied as one tool within a broader engagement
Outcomes
- More precise emotional language
- Greater self-awareness
- A clearer basis for response
The Visual Framework
Use-case concepts
Ways to Apply the Thinking.
These concepts frame recurring growth situations and help shape the right conversation, exercise or programme.
M.I.N.D.
Motivations. Influencers. No-Gos. Develop.
A career-growth use case for understanding what drives a person, what shapes their choices, what they will not compromise and what they need to develop next.
Catalyst Curve
A Soul Grow use-case concept
A named use-case concept within Soul Grow's working toolkit, introduced when it is relevant to the situation in front of us.
Expansion Mode
A Soul Grow use-case concept
A named use-case concept within Soul Grow's working toolkit, introduced when it is relevant to the situation in front of us.
Purpose Sync
An alignment use case
A facilitated path from individual values and aspirations to organisational purpose, helping people see where the two connect.
Apply the thinking
A framework is useful when it meets a real situation.
Tell us what you are trying to grow, change, build or navigate. We will tell you honestly whether Soul Grow is the right partner for it.